|Listen to judge Dustin Dodd, a creative director at the Martin Agency in Richmond, Virginia, give insight into his choice! Thank you to Dustin Dodd for this video. The Martin Agency has been named Ad Age's 2023 Agency of the Year.|
With each edition, FRONT commissions a new creative team and design partners to develop an overarching theme for the exhibition and an integrated brand look for all communications, publications, and way-finding. The Amsterdam-based design firm, The Rodina, developed a comprehensive design system for FRONT's second edition exhibition, Oh, Gods of Dust and Rainbows.
FRONT 2022's integrated marketing campaign launched in January 2022 and included national and local print, broadcast, out-of-home and digital advertising supported by event marketing, social media, and publications. Press coverage for FRONT generated over 200,338,900 impressions and the campaign drove over 500,000 visits to this internationally-praised destination arts event.