Artistic Team Spotlight: Tereza Ruller
Tereza Ruller is an Amsterdam-based independent designer and co-founder of The Rodina, a graphic design studio. She experiments with multimedia art strategies in the field of graphic design and investigates theoretical frameworks around bodies, labor, surface, and action. Ruller coined the term performative design. Her studio invents ways in which experience, knowledge, and relations are produced and preserved.
The Rodina works primarily with cultural clients such as Harvard Graduate School of Design (USA), Sonic Acts Foundation (NL), and Hyundai Card Library Soul (KR). Ruller is an educator at Design Academy Eindhoven. She exhibits and lectures internationally, including at CalArts (USA), Cooper Union (USA), and ZHDK (CH).
Tereza is a member of the Artistic Team and working with The Rodina to develop FRONT 2022's graphic identity.
The Rodina (Tereza and Vit Ruller) is a post-critical design studio with an experimental practice. Both in commissioned work and in autonomous projects, they activate and re-imagine a dazzling range of layered meanings across, below, and beyond the surface of design. In their work, Tereza and Vit often explore the spatial and interactive possibilities of virtual environments as a space for new thoughts and aesthetics that come forward from between culture and technology. The studio specializes in video, user experience, installations, and visual identities. This cross-media approach allows examining communications as thousands of small interactions which leads to actions.
Explore more from The Rodina here.